Insight and Research Analyst

Recruiter
Gala Leisure Limited
Location
Nottingham
Salary
35000.00 GBP Annual + + up to 20% discretionary bonus
Posted
13 Sep 2017
Expires
11 Oct 2017
Contract Type
Permanent
Summary

We are looking for an Insight and Research Analyst, who is customer focussed, analytical and has a keen eye for detail.

You will be organised and confident in your approach with key stakeholders, yet you will have a creative flair and able to construct online customer surveys.

You will have a good understanding of customer research and will be able to confidently organise and facilitate customer focus groups.

Responsibilities

You will be able to deliver insight through:

- Designing, carrying out / coordinating and analysing results of research with our customers. This is typically done via online surveys or focus groups, or through a call centre.
- Analysis of customer behaviour by segment, highlighting opportunities and concerns.
- Analysis of project trials designed to improve conversion and retention.
- Building strong relationships with senior management across Marketing, Ops and Finance.

Essentials requirements in terms of Research:

- Presenting results of quantitative and qualitative analytics
- Strong Excel skills
- Communicating effectively with external suppliers
- Coordinating focus group selection and assisting with the moderation
- Ideally have experience of text analytic techniques

Skills, Knowledge and Behaviour

Skills & Experience:

- Understanding and experience of qualitative and quantitative research, mystery shopper and customer satisfaction surveys.
- Understanding and experience of analytics including working with data warehouse (SQL or similar is essential), reporting (Excel, PowerPoint) and evaluation techniques
- Deliver complex analysis in a simple way, and present to senior stakeholders

Knowledge of the leisure/betting & gaming industry would be advantageous